Selected work
Action Cameras Retailer
A ground-up rebuild for a specialist UK retailer selling action cameras for jockeys and sports teams. The project focused on a sharper visual system, clearer product storytelling, and a faster WordPress build that the team could manage after launch.
Before and After
The retailer’s previous templates were inconsistent from page to page, with layout and spacing decisions baked into individual pages rather than shared components. I rebuilt the front end as a custom WordPress theme with a consistent template set for the homepage, content sections, and news listings, so layout changes happen in one place instead of being repeated per page.
The comparison below shows that shift: the same content rebuilt on structured templates with a clearer visual hierarchy and a codebase that doesn’t require re-solving layout for every new page.
