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Project Name

Car Accessories Retailer

My Role

Full Stack

Year / Project Type

2022 / Website

Tech Used

  • HTML 5
  • CSS3
  • Javascript
  • jQuery
  • PHP
  • WordPress
  • Woocommerce


Explore the sleek, intuitive e-commerce platform I created for a car accessories retailer. This project involved a complete overhaul of their outdated website, utilizing cutting-edge tools and best practices for a streamlined, modern online shopping experience.

Before and After

The primary goal was to enhance the retailer’s online presence and enable seamless transactions for customers. To achieve this, I used WordPress, WooCommerce, PHP, HTML5, JavaScript, CSS3, and Advanced Custom Fields (ACF), ensuring a responsive platform for users on various devices.

old richbrook website new richbrook website

The main challenge

A significant challenge was migrating a 20-year-old database to the new website. With careful planning, thorough assessment of the existing data structure, and meticulous execution, I tackled this obstacle successfully.

Employing modern data migration techniques, I seamlessly transferred historical information to the new platform, ensuring data integrity and compatibility. This migration preserved valuable data and enhanced the user experience on the new e-commerce platform.

a red background image showing a Car Accessories Retailer homepage


To streamline shopping and boost conversion rates, I integrated WooCommerce, a powerful WordPress e-commerce plugin. This allowed seamless product browsing, cart management, and secure payment processing. Additionally, I optimized site performance through caching, image optimization, and minification of CSS and JavaScript files.

screenshot of as tablet displaying a Car Accessories Retailer website

Overall, this project showcases my ability to develop a high-quality, visually appealing e-commerce platform for a car accessories retailer, using industry-leading tools and techniques. The redesigned website provides an efficient, user-friendly online shopping experience, catering to customers’ needs while adhering to web development and e-commerce best practices.

various screenshots of richbrook website

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