A custom product showcase built with WordPress for a business that needed more than a static brochure site. The project focused on clear product exploration, responsive layouts, and content tools that make product updates easier to manage.
Role
Full Stack
Scope
2022 / Website
Stack
HTML 5, JavaScript, jQuery, PHP, WordPress, CSS3
The Challenge
The client needed a product website that could do more than present a static catalogue. The site had to explain the range clearly, support product exploration, and give the team a manageable way to update content after launch.
I built a custom WordPress theme with PHP, HTML5, JavaScript, CSS3, and Advanced Custom Fields. The structure was mobile-first, with backend fields designed around the real product information the team needed to maintain.
Built to Adapt
The implementation was designed to support product updates, changing content, and future additions without forcing the client into rigid page layouts. That keeps the site useful beyond the first version and reduces the cost of day-to-day maintenance.
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My Contribution
My work covered the custom theme, the ACF-backed editing model, responsive templates, and two product customizers that swap product imagery based on a selected color option, built with jQuery against a set of image variants defined per product rather than a third-party configurator embed.
