Performance and technical SEO

Find the bottlenecks, fix the implementation, measure the result.

Audits are useful only when they lead to durable changes. I connect crawl and search data with the actual frontend, templates, delivery layer, and content model, then implement or specify the fixes that matter most for users and organic visibility.

Discuss the projectSee relevant work

Outcomes

What the work is designed to achieve.

  • A prioritized diagnosis tied to templates and business impact.
  • Faster rendering and more stable Core Web Vitals.
  • Cleaner canonicals, redirects, sitemaps, metadata, and structured data.
  • A measurement plan that separates ranking, snippet, and conversion changes.

Typical scope

What can be included.

  • Site-wide technical audit
  • Core Web Vitals and asset improvements
  • Indexation and migration cleanup
  • Metadata and structured-data implementation
  • Monitoring and performance budgets

Process

Clear decisions from discovery to production.

  1. 01

    Measure

    Combine field data, search exports, crawl results, lab tests, templates, and production delivery behavior.

  2. 02

    Prioritize

    Rank work by expected impact, confidence, effort, and the number of pages affected.

  3. 03

    Implement

    Fix shared causes in layouts, components, routing, assets, and delivery configuration.

  4. 04

    Verify

    Re-crawl, rebuild, test production responses, and compare stable before/after search and conversion windows.

Evidence

Related work and practical guidance.

WordPress-to-Astro performance case studySite-wide Unlighthouse audits

FAQ

Useful questions before starting.

Can technical SEO alone increase traffic?

It can recover lost signals and remove constraints, but it cannot manufacture demand or authority. The best results combine sound implementation, useful content, internal linking, and compelling search snippets.

Do you only provide an audit?

No. I can implement changes in the codebase or work with the existing team on a sequenced technical plan and verification process.

How quickly should results appear?

Performance changes are visible immediately in testing. Search changes depend on crawling, competition, and ranking systems, so they should normally be assessed over stable 28-day windows after recrawl.

Next step

Bring the current state, constraints, and desired outcome.

I will reply with the most useful next step, whether that is a focused review, a migration plan, or a scoped implementation.

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